I've held off on putting anything up about what my favorite or least favorite spots during last Sunday's Super Bowl XL were for a few days now. I know you all have been clamoring for it since my email has been pounded relentlessly for my opinion. Try to keep it down, please, I'm only human.

I'm not going to list my entire thoughts on the best or worst spots but wanted to highlight the one I thought blew the others out of the water. Interestingly it was the one that didn't bring in a single dime for ABC since it was one they themselves produced. I'm talking about the introduction to the game that had Harrison Ford and some former football personalities reading Dr. Suess' "Oh, the Places You'll Go." The Suessian drawings in the background and the way some of the text was meshed in to lead into the game a bit better were eye-catching and attention grabbing, so much so that I wound up rewinding the bit about three times to watch it over and over again. Add in the fact that Ford not only gave his best performance since 1994's Clear and Present Danger and that he was sporting a beard that made me think he was going to go hunting for a one-armed man and you had an intriguing and effective bit of promotion. It's this kind of clever but not ridiculous thinking that was missing from so many of the spots that were bought and paid for by outside companies and agencies. Gets my vote for the play of the game and it's about the only thing that's not on any of the sites where you can watch the rest of the game's commercials. It's not even on ABC's site. Bummer.