As part of its
effort to make RSS-feed ad-buying as simple as possible for marketers, FeedBurner has created a self-service tool that allows ad-buyers
and planners to easily make their messages and campaigns available for feed insertion. The new service allows for
self-directed media purchasing that bypasses needing to talk to one of those pesky human beings. Final veto over
whether an ad is placed in a publisher's feed still lies with that publisher, but FeedBurner makes it pretty easy to
find a publisher and tailor an ad so it fits nicely. In the post on their blog, the FeedBurner team hints at this being
just one more step toward a full suite of products and functionality that will be unveiled in three or four months.FeedBurner launches self-managment tool
As part of its
effort to make RSS-feed ad-buying as simple as possible for marketers, FeedBurner has created a self-service tool that allows ad-buyers
and planners to easily make their messages and campaigns available for feed insertion. The new service allows for
self-directed media purchasing that bypasses needing to talk to one of those pesky human beings. Final veto over
whether an ad is placed in a publisher's feed still lies with that publisher, but FeedBurner makes it pretty easy to
find a publisher and tailor an ad so it fits nicely. In the post on their blog, the FeedBurner team hints at this being
just one more step toward a full suite of products and functionality that will be unveiled in three or four months.Reader Comments
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1. Great. I just wonder what is taking Google to acquire Feedburner. Really, Feedburner is amazing for the bloggers and especially for professnioal bloggers it is a must. Google bosses are you listening?
Posted at 8:06AM on Apr 26th 2006 by Razib Ahmed