AdJab http://www.a.adjab.com AdJab http://www.a.adjab.com/media/feedlogo.gif AdJab http://www.a.adjab.com en-us Copyright 2008 Blogsmith, LLC. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/Microsoft using services to target adshttp://www.a.adjab.com/2006/12/26/microsoft-using-services-to-target-ads/http://www.a.adjab.com/2006/12/26/microsoft-using-services-to-target-ads/http://www.a.adjab.com/2006/12/26/microsoft-using-services-to-target-ads/#commentsFiled under: ,

Why are we even discussing the fact that Microsoft is using the information it has through its Hotmail and other services to target the delivery of online ads? Did we not all see that coming? I mean, that was going to be the whole point, kind like how I'm sure Yahoo and Google are able to target you when you're signed into their services.

Try to keep up. I figured this out the minute Microsoft announced their ad delivery platform.
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]]>googlemicrosoftmsnyahooChris Thilk2006-12-26T12:00:00+00:00Your mission: Search and displayhttp://www.a.adjab.com/2006/12/07/your-mission-search-and-display/http://www.a.adjab.com/2006/12/07/your-mission-search-and-display/http://www.a.adjab.com/2006/12/07/your-mission-search-and-display/#commentsFiled under: ,

Two separate studies, one from Yahoo and comScore and the other from Avenue A/Razorfish, recommend that online advertisers engage in both search and display ad efforts. Both studies show that both click rates as well as actual purchase behavior were positively influenced by campaigns that contained both types of advertising. The two ad formats in concert play to their strengths, with display ads reinforcing branding efforts and search ads hitting people when they're in the right frame of mind.
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]]>avenue acomscoredisplay adsrazorfishsearch adsyahooChris Thilk2006-12-07T11:30:00+00:00Yay, Google!http://www.a.adjab.com/2006/11/24/yay-google/http://www.a.adjab.com/2006/11/24/yay-google/http://www.a.adjab.com/2006/11/24/yay-google/#commentsFiled under: ,

I'm not sure what about this story isn't just a re-purposed press release, but it does show how Google's AdSense is the primary driver of the growth the company has experienced. Basically, by making ads easy for every publisher - regardless of size - to put ads on their site, Google has reached a large number of people by allowing for very small niches to be targeted. The fact that their own search engine not only displays ads but often points to sites that wind up hosting AdSense ads doesn't hurt either.
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]]>Chris Thilk2006-11-24T09:46:00+00:00Google reminds you to prep for holiday shoppershttp://www.a.adjab.com/2006/11/20/google-reminds-you-to-prep-for-holiday-shoppers/http://www.a.adjab.com/2006/11/20/google-reminds-you-to-prep-for-holiday-shoppers/http://www.a.adjab.com/2006/11/20/google-reminds-you-to-prep-for-holiday-shoppers/#commentsFiled under: ,

I think it's nice when a big company like Google takes a vested interest in the well-being of its customers. Of course the fact that it has a financial stake in its customer's success might have something to do with it. Regardless, the AdWords team has posted a reminder to advertisers to make sure that they're doing everything they can to maximize their online campaigns in preparation for the post-Thanksgiving shopping season. That includes making sure keywords are refined, landing pages are efficiently laid out and more.
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]]>adwordsgoogleChris Thilk2006-11-20T16:00:00+00:00Most expensive ad keywordshttp://www.a.adjab.com/2006/11/15/most-expensive-ad-keywords/http://www.a.adjab.com/2006/11/15/most-expensive-ad-keywords/http://www.a.adjab.com/2006/11/15/most-expensive-ad-keywords/#commentsFiled under: ,

Ever wonder what the most expensive Overture keywords are? According to this list they are, unsurprisingly, almost all related to issues regarding lawsuits and legal issues. Also on the list are things like "investment fraud" and "cord blood." See the full list here.

[via Netscape]
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]]>overtureChris Thilk2006-11-15T16:30:00+00:00Yahoo testing images in mobile adshttp://www.a.adjab.com/2006/11/09/yahoo-testing-images-in-mobile-ads/http://www.a.adjab.com/2006/11/09/yahoo-testing-images-in-mobile-ads/http://www.a.adjab.com/2006/11/09/yahoo-testing-images-in-mobile-ads/#commentsFiled under: ,

This past Tuesday saw Yahoo launch a beta trial of graphical ad delivery on mobile platforms. Clicking on the ads will allow users to either visit a site for more information or call the company doing the advertiser directly. The ads don't seem to be substantively different from text ads that were already being tested, just more pretty.
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]]>mobile adsyahooChris Thilk2006-11-09T15:30:00+00:00Google and Yahoo want mags to beef up web presencehttp://www.a.adjab.com/2006/10/25/google-and-yahoo-want-mags-to-beef-up-web-presence/http://www.a.adjab.com/2006/10/25/google-and-yahoo-want-mags-to-beef-up-web-presence/http://www.a.adjab.com/2006/10/25/google-and-yahoo-want-mags-to-beef-up-web-presence/#commentsFiled under: ,

Executives from both Google and Yahoo popped into the American Magazine Conference to layout their plans for complete and utter domination of the print advertising world. Well, not quite that. But they did encourage publishers to do more in terms of online search, a field both companies both happen to sell advertising within. Both companies emphasized that they're not looking to get into content creation but just want to facilitate the creation that's going on already, as well as help to monetize that.

One point that Google hit that's of particular interest is that much of the content on magazines' websites is inaccessible to search engines. (It's true, an inordinate amount of publications have robot blocks that deny access to crawlers.) Dropping those blocks would allow potential readers who are running searches to find the site, thus increasing readership. This is huge since it's not even just searches for the magazine title that are turning up bupkis but also the searches for the topics being covered on the pages of the site. That's just denying people a point of entry into the title and that doesn't make a whole lot of sense.
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]]>googleyahooChris Thilk2006-10-25T13:30:00+00:00Dewey gotta?http://www.a.adjab.com/2006/10/19/dewey-gotta/http://www.a.adjab.com/2006/10/19/dewey-gotta/http://www.a.adjab.com/2006/10/19/dewey-gotta/#commentsFiled under: , , , ,

Ms DeweyReady? Let's play a game. It's called Dewey gotta. I say Dewey gotta...and you say something like mow the lawn, or do the dishes. Ready go! Dewey gotta...listen to this new very bad website trying to "do search" a new way. Ms. Dewey is one of the worst search marketing ideas I have seen in a long time. Without the cheesy dialog, drawn out attempts at very bad humor, what do you have? A search engine that still doesn't function well. This site is all about fluff, and not searching for stuff (I rhymed, woohoo). If Ms. Dewey asked me a question, Dewey gotta...shut-up? Yes, for the love of Google, please shut the jeepers up, please. I don't care if you are J-lo's better looking older sister, okay!
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]]>adsdeweymarketingRyan Carter2006-10-19T16:30:00+00:00Panama, Panama. Wow!http://www.a.adjab.com/2006/10/18/panama-panama-wow/http://www.a.adjab.com/2006/10/18/panama-panama-wow/http://www.a.adjab.com/2006/10/18/panama-panama-wow/#commentsFiled under: ,

Yahoo CEO Terry Semel has announced that Panama, Yahoo's long-planned new ad delivery platform, has finally gone live. The new system is designed to be more user-friendly and flexible, with the hope being more users will actually be using it. Panama's delivery is about when it was expected but also comes just as news hits that Yahoo missed third-quarter ad-revenue estimates, if only by a small amount. Yahoo will be encouraging current advertisers to switch over to using Panama sooner rather than later.
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]]>Chris Thilk2006-10-18T16:45:00+00:00Google and News Corp heading for conflict?http://www.a.adjab.com/2006/10/18/google-and-news-corp-heading-for-conflict/http://www.a.adjab.com/2006/10/18/google-and-news-corp-heading-for-conflict/http://www.a.adjab.com/2006/10/18/google-and-news-corp-heading-for-conflict/#commentsFiled under: ,

Here's the main point of contention you should be aware of when you hear that MySpace is not a big fan of the Google/YouTube deal: If a MySpace user embeds a YouTube video containing an ad on their page and someone clicks on that ad, who gets the revenue? Fox Interactive, which owns MySpace, is worried it's not going to be them. That's leading the two companies to hold a series of high-level meetings, one half of which have to be conducted with everyone speaking with an Australian accent. (I might be making some of that up.) Even beyond that, though, YouTube has technologies MySpace would love to get their hands on and MySpace drives 1/3 of YouTube's traffic, which seemingly puts it in a powerful position. I get the feeling, though, that a little ad revenue will go along way to ironing out whatever other issues there might be.
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]]>googlemyspaceyoutubeChris Thilk2006-10-18T14:30:00+00:00Yahoo search ads are buggy at besthttp://www.a.adjab.com/2006/10/16/yahoo-search-ads-are-buggy-at-best/http://www.a.adjab.com/2006/10/16/yahoo-search-ads-are-buggy-at-best/http://www.a.adjab.com/2006/10/16/yahoo-search-ads-are-buggy-at-best/#commentsFiled under: , , ,

YahooYahoo search advertisers are left high and dry for 3 plus days now as their search ad platform won't allow several account-holders to change ads or view their status online. Yahoo's search ad structure is much like Google's, though apparently they don't have quite as good a grip on their systems. The writer of this article states that upon calling his Yahoo ad representative, they could not access the system nor make changes either, leaving ad customers high and dry. No word yet on what the problem is or when it will be resolved, but beware if you have an account at Yahoo. Everyone will most likely experience system problems at one time or another, but just be sure you keep track of what should be happening in your account, so it can be straightened out later, once the problem is resolved. This PSA brought to you by, me.

Source: Bug Leaves Advertisers Unable To Change Ads On Yahoo

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]]>adsadvertisementbugsearchyahooRyan Carter2006-10-16T15:00:00+00:00AdAge In 60 Seconds: Google/YouTube Editionhttp://www.a.adjab.com/2006/10/16/adage-in-60-seconds-google-youtube-edition/http://www.a.adjab.com/2006/10/16/adage-in-60-seconds-google-youtube-edition/http://www.a.adjab.com/2006/10/16/adage-in-60-seconds-google-youtube-edition/#commentsFiled under: , , ,

  • A number of new media types such as Rafat Ali from PaidContent weigh in on how the Google/YouTube merger is going to affect the media and advertising industries in the short and long term.
  • Broadcast networks are wringing their hands over Google and their increasing encroachment on their territory. As consumer behavior increasingly blurs the lines between television and PC-based activities deals such as the one between Google and YouTube could dictate the direction in which networks have to turn to keep the eyeballs of viewers. Streaming shows, downloading movies and the popularity of consumer-generated videos may mean the second screen becomes the primary screen.
  • Google's director-consumer products Marissa Mayer sees contextual ads coming to YouTube and other videos Google manages as video search improves and relevance is determined. She actually pegs the future of contextually relevant video ads on the increase in the number of commercial videos on YouTube which should be a big indicator of the company's plans to increase and expand the "branded channels" idea. She also ducks the question of continuing YouTube's reluctance to include pre-roll ads.
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]]>googleyoutubeChris Thilk2006-10-16T11:00:00+00:00Microsoft launches PPC ads to mobile searchhttp://www.a.adjab.com/2006/10/10/microsoft-launches-ppc-ads-to-mobile-search/http://www.a.adjab.com/2006/10/10/microsoft-launches-ppc-ads-to-mobile-search/http://www.a.adjab.com/2006/10/10/microsoft-launches-ppc-ads-to-mobile-search/#commentsFiled under: ,

Microsoft has, as expected, become the latest search advertising company to enter the pay-per-call market, one that's projected for huge growth over the next few years. People searching for local businesses on mobile devices will see a single sponsored link at the top of the search results which will enable the user to make a call. Ads will be served up via Ingenio, which is also the driving force behind a couple other pay-per-call programs. Much of the growth in this market is expected to come from the fact that people are running searches for non-emergency things like real estate and mortgages, in essence seeing their mobile devices as mini computers.
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]]>microsoftChris Thilk2006-10-10T15:00:00+00:00T-Mobile dropping Catherine Zeta-Joneshttp://www.a.adjab.com/2006/09/26/t-mobile-dropping-catherine-zeta-jones/http://www.a.adjab.com/2006/09/26/t-mobile-dropping-catherine-zeta-jones/http://www.a.adjab.com/2006/09/26/t-mobile-dropping-catherine-zeta-jones/#commentsFiled under: , , , , , ,

T-MobileDo celebrities make a difference in advertising campaigns? Sure, people remember them. Sarah Jessica Parker was successfully annoying (no really, the ads were rated that, I'm not just saying it), and we could probably come up with a dozen more. And don't even get me started about Antonio Banderas playing the bee in Nasonex commercials.

So what's the point of this random banter? Well, T-Mobile USA has stated that it will be removing stalwart ad lady Catherine Zeta-Jones from its commercials and marketing materials when her contract is up next year. The Wall Street Journal's Amol Sharma reports that in fact, you'll probably see her a lot less than you've been used to. Maybe she'll be relegated to her head in a little box at the end of ads, saying "Get More" and that's all. This is all in an effort to go "more man-on-street" for the company, apparently. First, Jamie Lee Curtis was the pitchwoman for VoiceStream, now known as T-Mobile, then CZJ hit the scene. Not a bad couple of choices, as far as celebrities go, but are we seeing a legit backlash to celebrity usage here, in that the company feels that Zeta-Jones isn't selling product or keeping the company top of mind? I'd say the latter shouldn't be the case, because if you ask just about anyone on the street, they'd recognize her from her association with T-Mobile, but "man-on-street" may be similar to how companies are realizing a more one-to-one communication method is more in line with relating to customers, rather than top-down communication.

It'll be different to see T-Mobile spots without her, but as our own Chris Thilk said to me this morning on IM, "most. useless. celebrity. usage. ever." That's not to say that he doesn't get that she's recognizable, more that she doesn't sell product. What will Alltel do now?
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]]>adadvertisingcatherine zeta-jonest-mobileTom Biro2006-09-26T11:15:00+00:00Wikipedia says AdSense ads not from themhttp://www.a.adjab.com/2006/09/22/wikipedia-says-adsense-ads-not-from-them/http://www.a.adjab.com/2006/09/22/wikipedia-says-adsense-ads-not-from-them/http://www.a.adjab.com/2006/09/22/wikipedia-says-adsense-ads-not-from-them/#commentsFiled under: , ,

Last week Steve Rubel found what appeared to be a paid Google AdSense ad for, of all things, a Wikipedia entry for the term "crowdsourcing." Rubel wondered why the popular community-edited information source would be advertising since it's information generally has very good to excellent organic search entries. Kevin Newcomb at ClickZ points to a comment left on Rubel's post from someone who volunteers at Wikimedia, the company that runs Wikipedia, saying the ad did not come from them. All income, they say, goes into infrastructure and operational costs. So who paid for the ad? There's some speculation that it came from someone who had a link within the entry on "crowdsourcing" who was trying to drive traffic to their site. But all links have been stripped from that page and yet the ad continues to run. Still a mystery waiting to be solved, it seems.
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]]>wikipediaChris Thilk2006-09-22T12:14:00+00:00Maps going to become the next ad mediumhttp://www.a.adjab.com/2006/09/20/maps-going-to-become-the-next-ad-medium/http://www.a.adjab.com/2006/09/20/maps-going-to-become-the-next-ad-medium/http://www.a.adjab.com/2006/09/20/maps-going-to-become-the-next-ad-medium/#commentsFiled under: ,

Recently Google announced AdWords buyers would now have the ability to integrate their ad buys with Google Maps, providing an easy way for searchers to see where the company they've just found actually is located and how to get there. Now it sounds like that concept is being picked up by others. Advertising within or otherwise using online maps is becoming attractive to companies, especially those in the tourism industry. As people search for how to get from point A to point B, it's going to be valuable for shops and companies that are along the way to be found by the searchers. The emphasis on "mapvertising" as the story calls it comes from a new report by Universal McCann that highlights how maps have always been used for trip planning, something that's only becoming more important now in the age of interactive online maps from Google, Yahoo and others.
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]]>Chris Thilk2006-09-20T12:30:00+00:00Google tries out behavioral ad placementhttp://www.a.adjab.com/2006/09/19/google-tries-out-behavioral-ad-placement/http://www.a.adjab.com/2006/09/19/google-tries-out-behavioral-ad-placement/http://www.a.adjab.com/2006/09/19/google-tries-out-behavioral-ad-placement/#commentsFiled under: ,

Google, it seems, is experimenting with a new way to deliver search ads. Their new system has contextual results being published at the top, in the blue-shaded area based on a user's behavioral history. The idea, of course, is to make the ads that are served up even more relevant to the person doing the searching. Based on the trials that others have performed with this new system it seems the ads shift positions as you refresh a page and alter that history. Google is eying this type of delivery as one that could deliver more value to the advertiser, especially if that advertiser is a direct-response type of company that can easily track clicks to intent to purchase. That increased value, of course, would lead to a premium price being charged by Google for said placement.
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]]>googleChris Thilk2006-09-19T09:00:00+00:00adCenter get behavioralhttp://www.a.adjab.com/2006/09/06/adcenter-get-behavioral/http://www.a.adjab.com/2006/09/06/adcenter-get-behavioral/http://www.a.adjab.com/2006/09/06/adcenter-get-behavioral/#commentsFiled under:

Beginning yesterday, MSN's adCenter quietly began serving up ads based on a web surfer's previous surfing behavior. The new service allows advertisers to target people who, based on their previous online activity, have been tagged as someone likely to buy. Consumers will be segmented into 18 different groups based on search history and site visits. Groups include movie watchers, new or expectant moms and more. Two of the biggest over-arching groups include car researchers and travel information searchers. Those two will then be broken down into more manageable and definable segments. The move is designed to make adCenter more attractive than Google or Yahoo by offering something that the other two don't have as of yet and establish themselves in that space.
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]]>adcentermsnChris Thilk2006-09-06T14:30:00+00:00EBay signs Google for non-US adshttp://www.a.adjab.com/2006/08/28/ebay-signs-google-for-non-us-ads/http://www.a.adjab.com/2006/08/28/ebay-signs-google-for-non-us-ads/http://www.a.adjab.com/2006/08/28/ebay-signs-google-for-non-us-ads/#commentsFiled under: ,

Mirroring a deal it has with Yahoo here in the Colonies, auction giant eBay has signed a deal with Google for the search engine/ad network to provide ads on eBay pages for locations outside the U.S. While it might have made a certain amount of sense for eBay to continue to partner with Yahoo for international sites, Google has a far better operation in that area right now than does Yahoo. It's an interesting partnership considering the number of ways Google and eBay are sort of competing against each other such as Google Checkout going up against eBay's PayPal service. The deal will allow auction searchers to use Google Talk as part of a "Click to Call" option in addition to the contextual search ads that will appear on pages.
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]]>ebaygoogleyahooChris Thilk2006-08-28T16:05:00+00:00Del.icio.us gets adshttp://www.a.adjab.com/2006/08/18/del-icio-us-gets-ads/http://www.a.adjab.com/2006/08/18/del-icio-us-gets-ads/http://www.a.adjab.com/2006/08/18/del-icio-us-gets-ads/#commentsFiled under: ,

It took longer than I expected following the site's purchase by Yahoo, but contextual search ads have finally come to social bookmarking site Del.icio.us. The ads are being introduced slowly and tentatively, right now just appearing on pages displaying search results. So the actual tag pages are remaining ad free, but I'd expect it's only a matter of time before that barrier falls as well. As I said back in December, those tag pages could bring a premium price since people are constantly visiting them and digging into them to find new blogs and other information. I don't agree with Steve Rubel that ads on tech-sites are "dicey" since it's pretty common practice for tech sites to contain advertising. Technorati, blogs, Google, Engadget, Digg...do I need to go on? They all have ads and there's been no backlash that I've heard.
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]]>del.icio.usyahooChris Thilk2006-08-18T11:30:00+00:00